The market for the contact lenses in Cyprus

Abstract

The aim of the specific project, it is to make an in-depth research about the analysis and discussion of reshaping the ways that contact lenses are being marketed and sold in the Cyprus market. This research includes also the evaluation of the current situation in the market and then the growth potential in a long-term scope of 3-5 years in combination to the marketing planning for the company of VHP Ltd.

The contact lens identifies a relatively transparent, convex and fairly thin medium that comes in close contact with the cornea of the human eye, to be precise "swims" in tears. Its use is widespread as it is a corrective, therapeutic and cosmetic tool. They are used as an alternative to refractive problems (myopia, hyperopia, astigmatism) but also in cases of presbyopia, providing very good results and sometimes better than those of eyeglasses. This is due to the non-magnification of the retina image offered by the contact lenses in contrast to the glasses but also to the realistic field of vision they provide.

According to the results from this research work, in literature review as also primary research upon use of the questionnaires, there are the first and foremost that most contact lens wearers are women as they show more attention to their appearance so most contact lenses also wear. Men did not care about their appearance but wore more contact lenses during sports activities. The vision is not as easy with eyeglasses as they can be lost and broken while the lenses provide perfect vision. In terms of age, it was found that a large percentage of new users have tried contact lenses.

Finally, it is mentioned that the satisfactory vision is again a reason that people should mention. The user wants to have better vision in relation to his glasses as well as more relaxed. Many would abandon the use in the future due to lifestyle. The most economical contact lens has lower material quality and less oxygen permeability. The lenses with better materials go up in price but also their quality goes up resulting in healthier eyes and a more relaxed fit.