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dc.contributor.advisorΒούρας, Χρίστος
dc.contributor.authorΚασσινού, Ολίβια-Χριστιάνα
dc.contributor.otherKassinou, Olivia-Christiana
dc.coverage.spatialΚύπροςel_GR
dc.date.accessioned2019-09-10T10:00:52Z
dc.date.available2019-09-10T10:00:52Z
dc.date.copyright2019-09-10
dc.date.issued2019-06
dc.identifier.otherMBA/2019/00729el_GR
dc.identifier.urihttp://hdl.handle.net/11128/4255
dc.descriptionIncludes bibliographical references and index.el_GR
dc.description.abstractThe present study dealt with the social media and was completed through three chapters, where more analytically the social media were analyzed in the first place, their importance was defined on the internet, their main characteristics, the behavior of the consumer as well as the business profile. It was not received to record what popular social networks are, their use through business, management tools, and Internet marketing. Then the second chapter deepened business competitiveness from the social network. Initially, competitiveness was defined as the sources of competitive advantage and then reference was made to strengthening the competitiveness through social networks. In the third chapter the survey methodology was recorded, where the ways were used to make the research. Results from quantitative and qualitative results were also recorded. The work was duly concluded with the conclusions.el_GR
dc.format.extent59 p. ; 30 cm.el_GR
dc.languagegrel_GR
dc.language.isoenel_GR
dc.publisherΑνοικτό Πανεπιστήμιο Κύπρουel_GR
dc.rightsinfo:eu-repo/semantics/closedAccessel_GR
dc.subjectSocial media marketing -- Organizational performance
dc.titleSocial media marketing and organizational performance.el_GR
dc.typeΜεταπτυχιακή Διατριβήel_GR
dc.description.translatedabstractThe present study dealt with the social media and was completed through three chapters, where more analytically the social media were analyzed in the first place, their importance was defined on the internet, their main characteristics, the behavior of the consumer as well as the business profile. It was not received to record what popular social networks are, their use through business, management tools, and Internet marketing. Then the second chapter deepened business competitiveness from the social network. Initially, competitiveness was defined as the sources of competitive advantage and then reference was made to strengthening the competitiveness through social networks. In the third chapter the survey methodology was recorded, where the ways were used to make the research. Results from quantitative and qualitative results were also recorded. The work was duly concluded with the conclusions.el_GR
dc.format.typepdfel_GR


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