Social media marketing and organizational performance.

Abstract

The present study dealt with the social media and was completed through three chapters, where more analytically the social media were analyzed in the first place, their importance was defined on the internet, their main characteristics, the behavior of the consumer as well as the business profile. It was not received to record what popular social networks are, their use through business, management tools, and Internet marketing. Then the second chapter deepened business competitiveness from the social network. Initially, competitiveness was defined as the sources of competitive advantage and then reference was made to strengthening the competitiveness through social networks. In the third chapter the survey methodology was recorded, where the ways were used to make the research. Results from quantitative and qualitative results were also recorded. The work was duly concluded with the conclusions.