Browsing Διοίκηση Επιχειρήσεων (ΕΛΛ + ΑΓΓ) / (MBA) Master of Business Administration (in Greek and English) by Subject "Innovative Pain Medication"
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New Product Launch: How to introduce innovative pain medication in a high competitive market
(Ανοικτό Πανεπιστήμιο Κύπρου, 2021-12)The pharmaceutical industry is extremely fast-paced and competitive, especially among generic pharmaceutical companies where copying originators and price battles are the norm. Competition is becoming so intense in the ...