Corporate reputation in the online universe

Abstract

This dissertation is made for Social Information System Master at Open University of Cyprus. It’s focus is Online Reputation of business. Starting from an individual to a multinational corporation level we are looking to find, understand and define the purpose, the need and the impact of managing the impressions made. We argue that strategies may vary regarding the type of business. We suggest that not only consumers are allowed to have an opinion about a brand and how the reputation is disseminated. The progress in communication is implying bigger social influence between the people, trends are changing fast. We are presenting different tools to find these insights and monitor the ORM, free, paid or open source. We are discussing the caveats anyone should be aware of. Finally we aim to use code in order to analyze and to see it in practice through the prism of a real business entity.