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    • Αποθετήριο Ανοικτού Πανεπιστημίου Κύπρου (Repository of the Open University of Cyprus)
    • Μεταπτυχιακές διατριβές / Master Τhesis
    • Κοινωνικά Πληροφοριακά Συστήματα (ΕΛΛ) / Social Information Systems (in Greek)
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    • Αποθετήριο Ανοικτού Πανεπιστημίου Κύπρου (Repository of the Open University of Cyprus)
    • Μεταπτυχιακές διατριβές / Master Τhesis
    • Κοινωνικά Πληροφοριακά Συστήματα (ΕΛΛ) / Social Information Systems (in Greek)
    • View Item
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    Corporate reputation in the online universe

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    ΚΠΣ-2018-00029.pdf (3.229Mb)
    Date
    2018-12
    Author
    Basdras, Vasileios
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    Abstract
    This dissertation is made for Social Information System Master at Open University of Cyprus. It’s focus is Online Reputation of business. Starting from an individual to a multinational corporation level we are looking to find, understand and define the purpose, the need and the impact of managing the impressions made. We argue that strategies may vary regarding the type of business. We suggest that not only consumers are allowed to have an opinion about a brand and how the reputation is disseminated. The progress in communication is implying bigger social influence between the people, trends are changing fast. We are presenting different tools to find these insights and monitor the ORM, free, paid or open source. We are discussing the caveats anyone should be aware of. Finally we aim to use code in order to analyze and to see it in practice through the prism of a real business entity.
    URI
    http://hdl.handle.net/11128/3978
    Collections
    • Κοινωνικά Πληροφοριακά Συστήματα (ΕΛΛ) / Social Information Systems (in Greek)

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    Open University of Cyprus

    PO Box 12794,

    2252, Latsia

    Cyprus

    Tel.: +357 22 411600

    Fax.: +357 22 411601

    • Help
    • Contact Us
    • Open University of Cyprus
    • OUC Library
    • Policies
    • Accessibility and Data Protection

    Find us on:

    • FacebookFacebook
    • EU Flag
    • Republic of Cyprus
    • Structural Funds
    • e University
    • Open University of Cyprus

    The eUniversity Project is co-founded by the European Regional Development Fund and National Funds in the Programmatic Period 2007-2013