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Consumer perceived risk, attitude and online shopping behaviour
(Ανοικτό Πανεπιστήμιο Κύπρου, 2020-05)
With the continuous increasing of globalization in international economies, the marketing opportunities for most business seem to be endless and the competition has been increased. Further, different forms of sales have ...
Multi-criteria decision analysis in risk evaluation of e shopping
(Ανοικτό Πανεπιστήμιο Κύπρου, 2020-05)
The development of e-commerce has increased the popularity of online shopping worldwide making it one of the most frequent purposes of using internet. Consumers' perceived risks of online shopping becomes a hot topic to ...