Browsing Αποθετήριο Ανοικτού Πανεπιστημίου Κύπρου (Repository of the Open University of Cyprus) by Subject "Mobile industry -- Cyprus"
Now showing items 1-1 of 1
-
Modelling switching behaviour of mobile phone customers.
(Ανοικτό Πανεπιστήμιο Κύπρου, 2020-06)The study aims to provide evidence on the drivers of customer switching in the mobile phone industry of the Cypriot market. The study’s purpose is to provide empirical evidence on the drivers of customer switching in the ...