Browsing Αποθετήριο Ανοικτού Πανεπιστημίου Κύπρου (Repository of the Open University of Cyprus) by Subject "Electronic marketing"

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  • Digital transformation in the event industry. A marketing approach 

    Evangelidou, Persefoni-Alkistis (Ανοικτό Πανεπιστήμιο Κύπρου, 2022-05)
    Due to the current global health crisis of Covid-19, the event industry was forced to adopt a virtual model basically overnight. The event industry is changing, and progressing in order to adapt to current trends, and ...