Browsing Αποθετήριο Ανοικτού Πανεπιστημίου Κύπρου (Repository of the Open University of Cyprus) by Subject "Brand Equity -- Open University of Cyprus"
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Brand equity of Open University of Cyprus.
(Ανοικτό Πανεπιστήμιο Κύπρου, 2020-06)The competition among Universities skyrocketed in the past few years, which has driven Universities to adopt new marketing strategies such as branding (Becher & Trowler, 2001). Branding, the main focus of this study, has ...