Δικωμίτου, Ολυμπία (Ανοικτό Πανεπιστήμιο Κύπρου, 2020-06)
The competition among Universities skyrocketed in the past few years, which has driven Universities to adopt new marketing strategies such as branding (Becher & Trowler, 2001). Branding, the main focus of this study, has ...