Browsing Enterprises Risk Management (in English) by Author "Georgiou, Maria"

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  • Modelling switching behaviour of mobile phone customers. 

    Γεωργίου, Μαρία (Ανοικτό Πανεπιστήμιο Κύπρου, 2020-06)
    The study aims to provide evidence on the drivers of customer switching in the mobile phone industry of the Cypriot market. The study’s purpose is to provide empirical evidence on the drivers of customer switching in the ...