Πλοήγηση ανά Θέμα "Marketing research -- Consumer behaviour"
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Consumer behaviour in marketing research: customer satisfaction and consumer decision process.
(Ανοικτό Πανεπιστήμιο Κύπρου, 2020-05)When evaluating consumer behaviour, marketers analyse certain aspects in certain ways and apply marketing strategies to maximise profit, develop successful products, maintain a competitive market position, construct desired ...