Now showing items 116-135 of 1092
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Social Media Marketing: Μελέτη της στρατηγικής μάρκετινγκ κοινωνικών δικτύων επιχειρήσεων στην Ελλάδα στην πλατφόρμα κοινωνικής δικτύωσης Facebook
(2016-07-20)Η παρούσα μελέτη διερευνά τον τρόπο με τον οποίο ελληνικές και διεθνείς επιχειρήσεις που δραστηριοποιούνται στην Ελλάδα, χρησιμοποιούν στρατηγικά τα μέσα κοινωνικής δικτύωσης, όπως το Facebook, για την προώθηση των προϊόντων ... -
Social media και μάρκετινγκ / Ανάλυση περιπτώσεων που αφορούν σε πραγματικές επιχειρήσεις
(2017-08-30)Τα social media προσφέρουν μία λύση στις σύγχρονες επιχειρήσεις για την χάραξη μίας στρατηγικής Marketing με στόχο την αντιμετώπιση του συνεχώς εντεινόμενου ανταγωνισμού, προσεγγίζοντας όλο και περισσότερους πελάτες, ... -
"Social network media και marketing": Μια μελέτη περίπτωσης
(Ανοικτό Πανεπιστήμιο Κύπρου, 2019-12)Οι εποχές αλλάζουν, η κοινωνία μεταβάλλεται, η τεχνολογία εξαπλώνεται… Προς το χειρότερο για τους απαισιόδοξους, προς το καλύτερο για αυτούς που θέλουν να οραματίζονται το μέλλον πιο θετικά. Το σημαντικότερο είναι να ... -
Sport diplomacy: A tool for foreign policy
(2017-08-28)The current master thesis attempts to make a connection between sports, diplomacy and marketing tools to facilitate foreign policy practice, where sport diplomacy could act as the vehicle for the achievement of foreign ... -
Start-Up επιχειρήσεις: δομή, ιστορία, εξέλιξη και πιθανές νέες
(2016-07-19)Το θέμα της παρούσας εργασίας ήταν οι νεόφυτες επιχειρήσεις και συγκεκριμένα αναλύθηκε η λειτουργία τους, ο τρόπος με τον οποίο συμβάλουν σήμερα στην οικονομία ενώ μελετήθηκαν παραδείγματα επιτυχημένων και αποτυχημένων ... -
Strategic drift, the case of Nokia Corporation
(Ανοικτό Πανεπιστήμιο Κύπρου, 2020-05)Organizations that do not align with the external environment and not respond rapidly to changes face the risk to undergo strategic drift. Strategic drift can be described as the phenomenon where the strategy of an ... -
Successful change management during sudden radical unplanned changes.
(Ανοικτό Πανεπιστήμιο Κύπρου, 2019-04)Στις μέρες μας, η αλλαγή είναι η μόνη σταθερή έννοια. Η επιτυχής εφαρμογή της αλλαγής προαπαιτεί την ανάπτυξη προσαρμόσιμης και ευέλικτης κουλτούρας, και επιτυγχάνεται κυρίως μέσω αποτελεσματικού σχεδιασμού. Ωστόσο, η ... -
Sustainability and circular economy: The case of FIRM A
(Ανοικτό Πανεπιστήμιο Κύπρου, 2022-12)This Master’s Dissertation aims to assess the Strategy around regarding Sustainability, Circular economy (CE) and the Environment, Social and Governance of a food manufacturing company (i.e.: FIRM a) based in the UAE. In ... -
Terrorist attacks: The impact on the European Hotel sector.
(Ανοικτό Πανεπιστήμιο Κύπρου, 2019-12)Incidents of terrorism have been radically increased in Europe over the last decade. Beside their social costs, terrorism attacks may also entail significant economic costs for many sectors of the economy. Among the various ... -
The adoption of the International Financial Reporting Standard 9 (IFRS 9): Its main aspects, its effects on financial stability and its impact on the three significant institutions operating in Cyprus
(Ανοικτό Πανεπιστήμιο Κύπρου, 2023-05)The International Financial Reporting Standard 9 (“IFRS 9”) emerged from the aftermath of the global financial crisis, aiming to address the shortcomings of preceding accounting standards, particularly with respect to the ... -
The architect impasse. Why architects are switching to work client/contractor-side than in an architectural firm
(Ανοικτό Πανεπιστήμιο Κύπρου, 2018-05)Due to a lack of research, applied, theoretical and printed, the architectural profession within the construction industry has seen a decline in the advancement of producing architects. Many of who choose to change careers ... -
The effect of customer-related social stressors on employee job satisfaction: A relationship mediated by emotional exhaustion
(Ανοικτό Πανεπιστήμιο Κύπρου, 2023-05)In recent years, Cyprus has been plagued by economic recession due to the financial crisis of 2008 with additional economic strains added on due to the global COVID-19 pandemic and ongoing geopolitical events around the ... -
The effect of organizational culture and the relationship between transformational leadership and job satisfaction in international organizations of health sector
(Ανοικτό Πανεπιστήμιο Κύπρου, 2022)Background: Leadership is one of important key to improve performance of healthcare employee. Leadership styles are important organizational practice, especially in encourage and increase employee’s job satisfaction, ... -
The impact of banking market structure on Bank's profitability: Evidence from the OECD Economic Countries.
(Ανοικτό Πανεπιστήμιο Κύπρου, 2020-05)Does market structure affect bank’s performance? To answer this question, I examine 7,035 commercial, saving and co-operative banks from 35 member countries of OECD organization during the year 2002 until 2015. I employ a ... -
The impact of Covid-19 on hospitality industry and recovery strategies
(Ανοικτό Πανεπιστήμιο Κύπρου, 2021-12)The huge crisis that the world is now facing as a result of the appearance of COVID-19, which was declared as a world pandemic in March 2020, is unprecedented. COVID-19 has had a catastrophic social and economic impact ... -
The impact of e-commerce on the sales of small enterprises
(Ανοικτό Πανεπιστήμιο Κύπρου, 2020-12)Small enterprises are struggling to be heard and convince customers to purchase their promising services and solutions. Liaise with customer’s expectations and offer suitable services and solutions is an issue to address. ... -
The impact of higher education digital marketing strategies on prospective university students
(Ανοικτό Πανεπιστήμιο Κύπρου, 2021-05)The purpose of this dissertation was to examine the impact of Higher Education Digital Marketing Strategies on prospective university students. More specifically, an attempt was made in order to identify the perceptions ... -
The impact of pharmacist’s involvement in healthcare sustainability: A combined research of literature review and pharmacist’s opinions
(Ανοικτό Πανεπιστήμιο Κύπρου, 2023-05)Introduction: National healthcare systems face ongoing financial challenges that considerably impact the quality of care provided. The COVID-19 pandemic has further exacerbated this health crisis by limiting essential ... -
The implementation of public private partnerships
(2017-08-28)Public Private Partnerships (PPP) has been a globally popular strategy for governments over the past two decades for delivering infrastructure assets and services. Despite the fact that numbers are gradually increasing, ... -
The importance of internal marketing through internal communications and human resource management
(2017-08-04)A position stated to be “luxury” for a company to occupy, especially on a crisis period, is that of the Human resource manager. It is an extra cost to employ people in charge of making sure the employees are happy, motivated ...
