Business plan for a private music school

Abstract

In the current thesis we will present a business plan of a private music school, which is planned to begin operations next year. A lot of reasons, such as technology development, new educational approaches and competition, make it mandatory for this music school to be modernized and innovative in order to be able to stay active in the music education area. The analysis begins with a brief analysis of music education and a profile for our school. Afterwards a marketing plan is presented, as well as an environmental analysis regarding our business. In addition, we will study its financial analysis after our investment in order to see if our music school will have the expected profits and the expected educational outcome, which is our students’ success. Finally, we will use data gathered from our research questionnaire in order to decide whether we should proceed with our plan or alter it in relation to our participant’s answers. All the above elements are mentioned analytically in their corresponding chapters, as well as the research questionnaire and participant’s answers.