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    • Enterprises Risk Management (in English)
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    • Αποθετήριο Ανοικτού Πανεπιστημίου Κύπρου (Repository of the Open University of Cyprus)
    • Μεταπτυχιακές διατριβές / Master Τhesis
    • Enterprises Risk Management (in English)
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    Evaluating business risks driven by consumer perceptions, attitudes and online shopping behaviour during the Covid-19 era

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    ERM-2022-00053.pdf (1.454Mb)
    Date
    2022-05
    Author
    Charalambous, Georgia
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    Abstract
    Coronavirus disease has been declared as a pandemic by the World Health Organization (WHO) since March 2020 and has managed to shock societies, health systems, economies and governments all over the world. Due to this unforeseen virus, a knowledge gap of scientific information regarding Covid-19 pandemic and its implications on the business sector persists to exist. This study aims to contribute to the identification of the most prominent risks in the Cypriot market based on customer perceptions, attitudes and online purchasing behaviours, while ultimately providing new information on Cypriot customers that might be useful to businesses, stakeholders and even governments. A primary quantitative research strategy was conducted for the purposes of the study with the use of online questionnaires. This survey's target population consists of any individual aged 18 and above who is a resident of Cyprus. The questionnaire used is consisted of 31 questions which are divided in 4 sections: Demographics, Impact of the Pandemic, Online shopping and Post-pandemic. The main findings of the research imply Financial risk, such as Market and Liquidity risk, Operational such as Process and Model risk, Health and finally Government Risk. It was found that consumers' fear about their families' and their own health has intensified during the pandemic and they are more likely to engage in preventive and avoidant behaviours. Additionally, their three purchase priorities are groceries and food, medical supplies, and clothing. It was discovered that the majority of the sample already makes frequent use of online shopping options, with clothes/accessories, restaurant deliveries and technological equipment being the top three categories of products often purchased online. In general, internet shopping increased during the pandemic and is not estimated to decrease post-pandemic. Finally, associations between fear, preventative and avoidant behaviours, online shopping frequency, concerns while purchasing online and demographics were revealed to be informative and yielded significant relationships.
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    http://hdl.handle.net/11128/5180
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    • Enterprises Risk Management (in English)

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    Open University of Cyprus

    PO Box 12794,

    2252, Latsia

    Cyprus

    Tel.: +357 22 411600

    Fax.: +357 22 411601

    • Help
    • Contact Us
    • Open University of Cyprus
    • OUC Library
    • Policies
    • Accessibility and Data Protection

    Find us on:

    • FacebookFacebook
    • EU Flag
    • Republic of Cyprus
    • Structural Funds
    • e University
    • Open University of Cyprus

    The eUniversity Project is co-founded by the European Regional Development Fund and National Funds in the Programmatic Period 2007-2013