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    • Αποθετήριο Ανοικτού Πανεπιστημίου Κύπρου (Repository of the Open University of Cyprus)
    • Μεταπτυχιακές διατριβές / Master Τhesis
    • Enterprises Risk Management (in English)
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    A study of the effect of business certification schemes on reducing the perceived risks on the side of the customer

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    ERM-2022-00051.pdf (5.203Mb)
    Date
    2022-05
    Author
    Chairalla, Georgia
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    Abstract
    This dissertation aimed to study consumers’ perceived risk in relation to business certification programs, through a questionnaire answered by 203 people from around the world. Citing a broad theoretical framework based on the existing literature on perceived consumer risk examined, the dissertation explores how consumers could achieve complete satisfaction when purchasing a product/service, to first examine whether the product/service comes from systems business certification. The development of consumer attitude towards perceived risk may be based on the opportunities offered by the change in consumer strategy towards business certification schemes. The search for an adaptation strategy involves changing the consumer's abilities to better adapt to the opportunities presented. Understanding a consumer aptitude is also crucial from another aspect. Consumer skills to perceive risk can be at the forefront of the development of a superior decision-making ability. By utilizing essential talents, new opportunities might be generated. Consumers may lack basic abilities since they may not comprehend why they need to be informed about business certification programs. It is critical to understand this before purchasing a product or a service. Therefore, the role played by unique resources and key competencies is important for the long-term contribution. On the one hand, the ability to codify knowledge removes barriers to imitation and undermines fundamental skills. On the other hand, it is difficult to codify certain types of knowledge, such as intuition and experience, which are common knowledge based on interactions with business certification systems. In this way, knowledge and experience with perceived risk can serve as a foundation for improved market decision-making. Pursuing the right focus on behaviour can be difficult when it is part of a consumer's overall mentality. However, consumer behaviour either through business certification programs or through diversification costs focuses on a specific market segment and meets the needs of specific customers that are not covered by costs or diversification.
    URI
    http://hdl.handle.net/11128/5178
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    • Enterprises Risk Management (in English)

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    Open University of Cyprus

    PO Box 12794,

    2252, Latsia

    Cyprus

    Tel.: +357 22 411600

    Fax.: +357 22 411601

    • Help
    • Contact Us
    • Open University of Cyprus
    • OUC Library
    • Policies
    • Accessibility and Data Protection

    Find us on:

    • FacebookFacebook
    • EU Flag
    • Republic of Cyprus
    • Structural Funds
    • e University
    • Open University of Cyprus

    The eUniversity Project is co-founded by the European Regional Development Fund and National Funds in the Programmatic Period 2007-2013