The pharmaceutical market in Greece-Case of Pfizer Inc.

Abstract

The aim of this study is to provide a detailed overview of the pharmaceutical industry and the economy in Greece. This postgraduate dissertation is a critical and systematic review of the literature. The criteria for selecting statistical data were the time frame for their implementation (within 15 years), the completeness of the statistical data for the years under review, the relevance of the data and the reliability. The data were selected by EFPIA, AESGP, ELSTAT, OECD and EUROSTAT. In addition, the case study of Pfizer Inc., one of the world's leading biopharmaceutical companies, is presented. The case study focuses on the company's history, mergers and acquisition strategies and R&D investments.