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    • Μεταπτυχιακές διατριβές / Master Τhesis
    • Διοίκηση Επιχειρήσεων (ΕΛΛ + ΑΓΓ) / (MBA) Master of Business Administration (in Greek and English)
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    • Αποθετήριο Ανοικτού Πανεπιστημίου Κύπρου (Repository of the Open University of Cyprus)
    • Μεταπτυχιακές διατριβές / Master Τhesis
    • Διοίκηση Επιχειρήσεων (ΕΛΛ + ΑΓΓ) / (MBA) Master of Business Administration (in Greek and English)
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    Tourism marketing the role of the internet. Tourism destination: Greece

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    MBA-2019-00743.pdf (1.823Mb)
    Date
    2019-12
    Author
    Panagiotopoulou, Vasiliki
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    Abstract
    The specific dissertation investigates the broad concept of tourism and how it has been shaped in recent years with reference to the types, forms and characteristics of the tourism product. Furthermore, the study analyses the marketing communication mix of the tourism industry and tries to emphasize the significance of applying e-marketing practices for the promotion and advertisement of tourism destinations and services as well as for their management. The ultimate goal is to highlight the necessity of standardization as well as the integration of all tourism services under one unique online-standardized trustworthy platform, certified by the United Nations World Tourism Organization. A number of hypotheses were formulated in order to perceive the objectives. It must be stressed out that the online platform has been developed to better understand the nature of online tourism as well as to carry out as many test cases as possible for the collection of the marketing results. The online platform is still in progress of development not to mention that it constituted the trigger for the creation of a startup tourism company with fully automated procedures. A proposal, in terms of marketing and management, is presented for the beneficial cooperation between the private and the public sectors in the tourism industry, which is scalable, flexible, totally adjustable and applicable to all the countries worldwide. This study contributes to the field of tourism by testing Greece as a destination marketing success model that can definitely be applied internationally.
    URI
    http://hdl.handle.net/11128/4427
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    • Διοίκηση Επιχειρήσεων (ΕΛΛ + ΑΓΓ) / (MBA) Master of Business Administration (in Greek and English)

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    Open University of Cyprus

    PO Box 12794,

    2252, Latsia

    Cyprus

    Tel.: +357 22 411600

    Fax.: +357 22 411601

    • Help
    • Contact Us
    • Open University of Cyprus
    • OUC Library
    • Policies
    • Accessibility and Data Protection

    Find us on:

    • FacebookFacebook
    • EU Flag
    • Republic of Cyprus
    • Structural Funds
    • e University
    • Open University of Cyprus

    The eUniversity Project is co-founded by the European Regional Development Fund and National Funds in the Programmatic Period 2007-2013