Browsing Διοίκηση Επιχειρήσεων (ΕΛΛ + ΑΓΓ) / (MBA) Master of Business Administration (in Greek and English) by Subject "Tourism marketing"

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  • Digital transformation in the event industry. A marketing approach 

    Evangelidou, Persefoni-Alkistis (Ανοικτό Πανεπιστήμιο Κύπρου, 2022-05)
    Due to the current global health crisis of Covid-19, the event industry was forced to adopt a virtual model basically overnight. The event industry is changing, and progressing in order to adapt to current trends, and ...

  • Tourism marketing the role of the internet. Tourism destination: Greece 

    Panagiotopoulou, Vasiliki (Ανοικτό Πανεπιστήμιο Κύπρου, 2019-12)
    The specific dissertation investigates the broad concept of tourism and how it has been shaped in recent years with reference to the types, forms and characteristics of the tourism product. Furthermore, the study analyses ...