Now showing items 69-88 of 844

  • Social media και μάρκετινγκ / Ανάλυση περιπτώσεων που αφορούν σε πραγματικές επιχειρήσεις 

    Λεωνίδου, Βασιλική (2017-08-30)
    Τα social media προσφέρουν μία λύση στις σύγχρονες επιχειρήσεις για την χάραξη μίας στρατηγικής Marketing με στόχο την αντιμετώπιση του συνεχώς εντεινόμενου ανταγωνισμού, προσεγγίζοντας όλο και περισσότερους πελάτες, ...
  • "Social network media και marketing": Μια μελέτη περίπτωσης 

    Βολίκα, Διονυσία (Ανοικτό Πανεπιστήμιο Κύπρου, 2019-12)
    Οι εποχές αλλάζουν, η κοινωνία μεταβάλλεται, η τεχνολογία εξαπλώνεται… Προς το χειρότερο για τους απαισιόδοξους, προς το καλύτερο για αυτούς που θέλουν να οραματίζονται το μέλλον πιο θετικά. Το σημαντικότερο είναι να ...
  • Sport diplomacy: A tool for foreign policy 

    Loizou, Georgios (2017-08-28)
    The current master thesis attempts to make a connection between sports, diplomacy and marketing tools to facilitate foreign policy practice, where sport diplomacy could act as the vehicle for the achievement of foreign ...
  • Start-Up επιχειρήσεις: δομή, ιστορία, εξέλιξη και πιθανές νέες 

    Συρόπουλος, Φώτιος (2016-07-19)
    Το θέμα της παρούσας εργασίας ήταν οι νεόφυτες επιχειρήσεις και συγκεκριμένα αναλύθηκε η λειτουργία τους, ο τρόπος με τον οποίο συμβάλουν σήμερα στην οικονομία ενώ μελετήθηκαν παραδείγματα επιτυχημένων και αποτυχημένων ...
  • Strategic drift, the case of Nokia Corporation 

    Neokleous, Marinos (Ανοικτό Πανεπιστήμιο Κύπρου, 2020-05)
    Organizations that do not align with the external environment and not respond rapidly to changes face the risk to undergo strategic drift. Strategic drift can be described as the phenomenon where the strategy of an ...
  • Successful change management during sudden radical unplanned changes. 

    Κανέλλου, Στυλιανή (Ανοικτό Πανεπιστήμιο Κύπρου, 2019-04)
    Στις μέρες μας, η αλλαγή είναι η μόνη σταθερή έννοια. Η επιτυχής εφαρμογή της αλλαγής προαπαιτεί την ανάπτυξη προσαρμόσιμης και ευέλικτης κουλτούρας, και επιτυγχάνεται κυρίως μέσω αποτελεσματικού σχεδιασμού. Ωστόσο, η ...
  • Terrorist attacks: The impact on the European Hotel sector. 

    Δύσπυρου, Αντρούλα (Ανοικτό Πανεπιστήμιο Κύπρου, 2019-12)
    Incidents of terrorism have been radically increased in Europe over the last decade. Beside their social costs, terrorism attacks may also entail significant economic costs for many sectors of the economy. Among the various ...
  • The architect impasse. Why architects are switching to work client/contractor-side than in an architectural firm 

    Theodorou, Nicolas (Ανοικτό Πανεπιστήμιο Κύπρου, 2018-05)
    Due to a lack of research, applied, theoretical and printed, the architectural profession within the construction industry has seen a decline in the advancement of producing architects. Many of who choose to change careers ...
  • The impact of banking market structure on Bank's profitability: Evidence from the OECD Economic Countries. 

    Παπαδόπουλος, Τάσος (Ανοικτό Πανεπιστήμιο Κύπρου, 2020-05)
    Does market structure affect bank’s performance? To answer this question, I examine 7,035 commercial, saving and co-operative banks from 35 member countries of OECD organization during the year 2002 until 2015. I employ a ...
  • The impact of e-commerce on the sales of small enterprises 

    Neofytou, Xanthos (Ανοικτό Πανεπιστήμιο Κύπρου, 2020-12)
    Small enterprises are struggling to be heard and convince customers to purchase their promising services and solutions. Liaise with customer’s expectations and offer suitable services and solutions is an issue to address. ...
  • The implementation of public private partnerships 

    Tsapikidou, Aikaterini (2017-08-28)
    Public Private Partnerships (PPP) has been a globally popular strategy for governments over the past two decades for delivering infrastructure assets and services. Despite the fact that numbers are gradually increasing, ...
  • The importance of internal marketing through internal communications and human resource management 

    Chalntoupi, Maro (2017-08-04)
    A position stated to be “luxury” for a company to occupy, especially on a crisis period, is that of the Human resource manager. It is an extra cost to employ people in charge of making sure the employees are happy, motivated ...
  • The market for the contact lenses in Cyprus 

    Kyprianou, Panayiota (Ανοικτό Πανεπιστήμιο Κύπρου, 2020-12)
    The aim of the specific project, it is to make an in-depth research about the analysis and discussion of reshaping the ways that contact lenses are being marketed and sold in the Cyprus market. This research includes also ...
  • The new era in banking - Digital transformation 

    Kapantaidakis, Dimitrios (2017-07-27)
    We all witness how technology is affecting our everyday lives. From socializing and entertainment, to the way we do business and so on. Banking operations prove no exception. We are far beyond the time where customers, in ...
  • The pharmaceutical market in Greece-Case of Pfizer Inc. 

    Tasiopoulou, Vaia (Ανοικτό Πανεπιστήμιο Κύπρου, 2020-06)
    The aim of this study is to provide a detailed overview of the pharmaceutical industry and the economy in Greece. This postgraduate dissertation is a critical and systematic review of the literature. The criteria for ...
  • The prospective local authority reform in Cyprus 

    Panagiotou, Fani (2015-08-28)
    Local Authority’s reform consists one of the major issues that are of concern to the State and the society. Following various researches and surveys carried out by Cypriot and foreign experts, the Ministry of Interior ...
  • The role of innovation and R&D on an organisation's economic profile - A comparative analysis 

    Αρέτος, Αθανάσιος (2017-08-28)
    In the modern business environment, the access to information and the use of knowledge are important factors for the corporate success of a firm and for achieving a competitive advantage. To foster innovation, many firms ...
  • The use of working capital management as a financial Strategy: (A Case study of Uchumi Supermarket Limited) 

    Kiptoo Lagat, Elias (2015-08-24)
    Working capital management is the main life blood of any organization. It deals with the management of the businesses’ current assets and liabilities. It is important for the survival and sustainability of profitability ...
  • Tourism marketing the role of the internet. Tourism destination: Greece 

    Panagiotopoulou, Vasiliki (Ανοικτό Πανεπιστήμιο Κύπρου, 2019-12)
    The specific dissertation investigates the broad concept of tourism and how it has been shaped in recent years with reference to the types, forms and characteristics of the tourism product. Furthermore, the study analyses ...
  • Transfer pricing 

    Κοσμά, Βασιλεία (2013-08-27)
    Αποτελεί πραγματικότητα το γεγονός ότι τα ίδια προϊόντα πολυεθνικών ομίλων εταιρειών πωλούνται ακριβότερα στην Ελλάδα συγκριτικά με άλλες χώρες της Ευρωπαϊκής Ένωσης. Ο λόγος είναι ότι πολλοί όμιλοι εταιρειών εφαρμόζουν ...