Browsing Διοίκηση Επιχειρήσεων (ΜΕΤ) by Title

E-Marketing plan of travel agencies in 21st century: A case study of Let' s Go Tours

Panayiotou, Anna (2017-08-28)

Σε ένα συνεχώς μεταβαλλόμενο περιβάλλον, φαίνεται ότι οι τεχνολογικές εξελίξεις δεν άφησαν ανεπηρέαστη ούτε την τουριστική βιομηχανία. Ο παραδοσιακός τρόπος λειτουργίας των ταξιδιωτικών πρακτορείων μετακυλύει στην ανάγκη ...

Earnings management during the IFRS implementation and the financial crisis in Greece

Androutsopoulou, Aikaterini (2014-08-29)

As accounting quality cannot be easily observed, researchers have used some measurement models, mostly concerning earnings management, conservatism and value relevance. The most common used measure is earning management ...

Electronic banking in Cyprus from customer's point of view

Chatzimichael, Nikoletta (2017-07-27)

Electronic banking services are being used with an increasing frequency and are gaining more and more popularity in most countries, including Cyprus. Previous researches have confirmed the importance of such services for ...

Emotional intelligence in the Greek public sector.

Ρώσσογλου, Παρασκευή (Ανοικτό Πανεπιστήμιο Κύπρου, 2019-05)

Emotional intelligence (EI), in the sense of the ability to recognize and manage emotions in the self and in others, has become a widespread notion in managerial studies all over the world, and it is claimed that high EI ...

Empirical testing of capital asset pricing model

Μαρούγκας, Ιωάννης (2013-07-25)

Η παρούσα μελέτη εξετάζει το CAPM στο Χρηματιστήριο Αξιών Αθηνών (ΧΑΑ) χρησιμοποιώντας το μοντέλο Black, Jensen και Scholes-BJS (1972) καθώς επίσης και το μοντέλο Fama και Macbeth (1973). Τα αποτελέσματα μας δείχνουν ότι ...

Entrepreneurship for Micro and Small Businesses in Greece. Weaknesses and threats for Micro and Small Businesses in Greece during the crisis. How to overcome the crisis and survive

Kalogera, Irene (2017-08-04)

Micro and Small firms are the backbone of any country’s economy. Especially for Greece, they reach the 99.6% of total firms, the 56.2% of total added-value and the 76% of total employment. The aim of this dissertation is ...

Fashionable life + style blog shoegal out in the world - Μια προσέγγιση marketing - business plan, swot & pest analysis, marketing survey - ενα blog μετατρέπεται σε επιχείρηση μέσω marketing

Βασιλοπούλου, Βιολέτα (2015-08-31)

Η μεταπτυχιακή διατριβή επιχειρεί με τη χρήση των παραδοσιακών εργαλείων marketing – PEST & SWOT Analysis, Business Plan, Marketing Survey – να μετατρέψει ένα blog σε επιχείρηση, χρησιμοποιώντας ως παράδειγμα το fashionable ...

Feasibility study for the establishment of a new airline company in Cyprus

Pegiotis, Ioannis (2016-09-08)

This master thesis aims to discover if a newly-established airline carrier in Cyprus would be viable and, ultimately, suggest the best airline business model suitable for the Cyprus passenger aviation market. Of course, ...

Guerilla marketing. Η επιρροή του στην καταναλωτική συμπεριφορά

Χριστοφιλοπούλου, Ελένη (2015-07-21)

Καθώς οι καταναλωτές γίνονται όλο και καλύτεροι στην αποφυγή των παραδοσιακών εκστρατειών μάρκετινγκ που οι εταιρείες χρησιμοποιούν, έχει καταστεί ζωτικής σημασίας για τις επιχειρήσεις να διαφοροποιήσουν τους τρόπους ...

Human capital and firm performance: A systematic review of the literature

Philippou, Katerina (Ανοικτό Πανεπιστήμιο Κύπρου, 2019-12)

Human capital refers to the stock of knowledge, habits, social and personality traits, skills and competencies enabling the individual to perform labor so as to produce economic value. Its definition alone explains why it ...

Improving the attractiveness of the hotel & catering programs: A case study of public technical & vocational schools of Cyprus

Koumi, Iacovos (2017-02-13)

The aim of this study is to examine the factors that affect the attractiveness of the Hotel & Catering Program (HCP) in public technical schools of the secondary education in Cyprus. The contribution and importance ...

Industrial development and economic welfare: The case of the tile industryin the regions of Emilia Romagna (Italia) and Castellon (Spain)

Grigoriou, Varvara (2015-09-07)

Tile industry is a vital source of economic growth for both Italy and Spain but mainly for the regions of Emilia Romagna in Italy and that of Valencia, in Spain. In 2012, 267 ceramic tile, sanitary ware, tableware and ...