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Socio-economic challenges on building a strong online presence. Case study small and micro businesses in Cyprus.
(Ανοικτό Πανεπιστήμιο Κύπρου, 2019-12)
The old classic marketing model has been outdated by globalization. Nowadays, it is well acknowledged that there is an urge for all businesses to create and actively support a digital presence, placing digital strategies ...