Μαρκετινγκ υπηρεσιών στο ελληνικό φαρμακείο
| dc.contributor.advisor | Κεχαγιάς, Ιωάννης | |
| dc.contributor.author | Διούδης, Γρηγόριος | |
| dc.contributor.other | Dioudis, Grigorios | |
| dc.coverage.spatial | Κύπρος | el_GR |
| dc.date.accessioned | 2013-07-31 | |
| dc.date.accessioned | 2013-08-01T05:52:12Z | |
| dc.date.available | 2013-08-01T05:52:12Z | |
| dc.date.copyright | 2013-05 | |
| dc.date.issued | 2013-08-01 | |
| dc.identifier.other | MBA/2013/00118 | el_GR |
| dc.identifier.uri | http://hdl.handle.net/11128/1337 | |
| dc.description | Περιέχει βιβλιογραφικές παραπομπές. | el_GR |
| dc.description.abstract | -------- | el_GR |
| dc.format.extent | 159 σ. πιν., 30 εκ. | el_GR |
| dc.language | gr | el_GR |
| dc.language.iso | gr | el_GR |
| dc.subject | Μάρκετινγκ υπηρεσιών | el_GR |
| dc.subject | Marketing | el_GR |
| dc.subject | Marketing services | |
| dc.title | Μαρκετινγκ υπηρεσιών στο ελληνικό φαρμακείο | el_GR |
| dc.type | Μεταπτυχιακή Διατριβή | el_GR |
| dc.description.translatedabstract | Basic purpose of this particular dissertation, it is actually to estimate and research all those parameters which have differentatie the traditional area of pharmacy in a wide area that could offer high quality services in patients – customers. Through particular dissertation, student is called to be focused on the methodology of pharmaceutical marketing as also to the ways and means of attracting customers in drugs‟ market. Moreover, upon use of questionnaires, student will try to make a deep research in the consequences involved in Greek pharmacy as also the techniques of marketing which could be applied in a pharmacy. | el_GR |
| dc.format.type | el_GR |
