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  2. Ψηφιακό Αποθετήριο ΚΥΨΕΛΗ / Kypseli Digital Repository
  3. Theses / Διατριβές και Πτυχιακές Εργασίες
  4. Μεταπτυχιακές Διατριβές / Master Τheses
  5. Διοίκηση Επιχειρήσεων (ΕΛΛ + ΑΓΓ) / (MBA) Master of Business Administration (in Greek and English)
  6. The pharmaceutical market in Greece-Case of Pfizer Inc.
 
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The pharmaceutical market in Greece-Case of Pfizer Inc.

Author(s)
Tasiopoulou, Vaia
Date Issued
2020-06
Faculty
Σχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management 
Abstract
The aim of this study is to provide a detailed overview of the pharmaceutical industry and the economy in Greece. This postgraduate dissertation is a critical and systematic review of the literature. The criteria for selecting statistical data were the time frame for their implementation (within 15 years), the completeness of the statistical data for the years under review, the relevance of the data and the reliability. The data were selected by EFPIA, AESGP, ELSTAT, OECD and EUROSTAT. In addition, the case study of Pfizer Inc., one of the world's leading biopharmaceutical companies, is presented. The case study focuses on the company's history, mergers and acquisition strategies and R&D investments.
Publisher
Ανοικτό Πανεπιστήμιο Κύπρου
Format
xi, 71 σ. 30 εκ.
Subjects

Pharmaceutical market...

Pharmaceutical econom...

File(s)
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Name

MBA-2020-00778.pdf

Size

1.36 MB

Format

Adobe PDF

Checksum

(MD5):f387f7982466e452b1d2ad87e4d562c9

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