Content relatedness in the social web based on social explicit semantic analysis

In this paper a novel content relatedness algorithm for social media content is proposed, based on the Explicit Semantic Analysis (ESA) technique. The proposed scheme takes into consideration social interactions. In particular starting from the vector space representation model, similarity is expressed by a summation of term weight products. In this paper, term weights are estimated by a social computing method, where the strength of each term is calculated by the attention the terms receives. For this reason each post is split into two parts, title and comments area, while attention is defined by the number of social interactions such as likes and shares. The overall approach is named Social Explicit Semantic Analysis. Experimental results on real data show the advantages and limitations of the proposed approach, while an initial comparison between ESA and S-ESA is very promising.