Repository logo
  • English
  • Ελληνικά
  • Log In
    Have you forgotten your password?
Repository logo
  • Collections
  • Research Outputs
  • Projects
  • People
  • Statistics
  • English
  • Ελληνικά
  • Log In
    Have you forgotten your password?
  1. Home
  2. Ψηφιακό Αποθετήριο ΚΥΨΕΛΗ / Kypseli Digital Repository
  3. Theses / Διατριβές και Πτυχιακές Εργασίες
  4. Μεταπτυχιακές Διατριβές / Master Τheses
  5. Κοινωνικά Πληροφοριακά Συστήματα (ΕΛΛ) / Social Information Systems (in Greek)
  6. Corporate reputation in the online universe
 
  • Details
Options

Corporate reputation in the online universe

Author(s)
Basdras, Vasileios
Date Issued
2018-12
Faculty
Σχολή Θετικών και Εφαρμοσμένων Επιστημών / Faculty of Pure and Applied Sciences 
Abstract
This dissertation is made for Social Information System Master at Open University of Cyprus. It’s focus is Online Reputation of business. Starting from an individual to a multinational corporation level we are looking to find, understand and define the purpose, the need and the impact of managing the impressions made. We argue that strategies may vary regarding the type of business. We suggest that not only consumers are allowed to have an opinion about a brand and how the reputation is disseminated. The progress in communication is implying bigger social influence between the people, trends are changing fast. We are presenting different tools to find these insights and monitor the ORM, free, paid or open source. We are discussing the caveats anyone should be aware of. Finally we aim to use code in order to analyze and to see it in practice through the prism of a real business entity.
Publisher
Ανοικτό Πανεπιστήμιο Κύπρου
Format
76 σ. 30 εκ.
Subjects

Corporate reputation

File(s)
Loading...
Thumbnail Image
Name

ΚΠΣ-2018-00029.pdf

Size

3.23 MB

Format

Adobe PDF

Checksum

(MD5):7c7708f8318300a328d5b63f3dc78080

  • Contact Us
  • Cookie settings
  • Open University of Cyprus
  • OUC Library
  • Policies
  • Accessibility and Data Protection

Find us on:

FacebookFacebook

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science - Powered by Dataly