Evaluating the green advertising practices of international firms: a trend analysis Available to Purchase
Author(s)
Leonidou L.C.
Palihawadana D.
Hultman M.
ISSN
2651335
Date Issued
2011
Page Start
6
Page End
33
DOI
10.1108/02651331111107080
Abstract
Purpose: Consumer scepticism about the credibility of green advertising around the world is growing. The article aims to provide a comprehensive assessment and trend analysis of green advertising practices of international firms over a 20‐year period.
Publisher
Emerald